Branding

I enjoy Odd Future. But I can't help but think they've gone overboard on the non-music aspects of their career. Too much, too soon.

Wu-Tang already had a handful of instant classics under their belt before giving the world Wu-Wear.

I can't really fault them for making money. But I wonder if we'll be talking about them in twenty years.

Tyler, The Creator - Goblin. Amazon.com. Used.